Pop-up store hits its Target in King West condo zone

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Target popup store on King Street West

February 20 2012: The east facade, along Blue Jays Way, for a Target Canada pop-up store open only 6 hours today for a special promotion

 

Here today, gone tomorrow: Condo towers aren’t the only buildings popping up all over the Entertainment District — so are stores. But while the highrises will be standing around for decades to come, one of the new stores definitely won’t; it will be open for less than one day.

For just six hours this afternoon, a former condo presentation centre at 363 King Street West (on the southwest corner of King and Blue Jays Way) was open for business as a “pop-up” store to promote a collection of Jason Wu women’s fashions for Target Canada.  The Canadian division of the American retail chain won’t be opening stores until 2013, but today’s special sales event was intended to give Toronto shoppers an early peek at their products and competitive prices.

 

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